Hi, I'm Jessica...

... a Senior UI/UX Designer based in the Bay Area with 15+ years of experience in product design, visual systems, and marketing. I've led UI/UX design for major IPs including League of Legends, PUBG, Marvel, Star Wars, and Apex Legends.

I relish wearing many hats—from wireframing complex user flows to crafting high-fidelity design systems, prototyping in Unity, and designing storefront visual assets. I specialize in untangling complex user friction points to build intuitive, delightful experiences.

My Journey

Graduating from UCLA (Design | Media Arts), I started as a UI Designer with Playdom / Disney Interactive. I later joined Kabam as a Visual Designer, creating web experiences and storefront design systems for Marvel: Contest of Champions and Star Wars: Uprising.

Over 5 years at Tencent America, I worked in highly cross-functional roles building PUBG Mobile, League of Legends: Wild Rift, and Apex Legends Mobile. At Echtra Games / Take-Two, I contributed to unannounced AAA mobile and cross-platform titles.

Outside of Design

Creativity is at the heart of everything I do. I design original enamel pins, illustrate digital comics on Webtoons, and volunteer as a creative manager directing visual assets for a yearly convention of 30,000+ attendees.